Posted by elle simmonds
on July 26, 2025
When most people think of Tiffany & Co., they picture diamonds in blue boxes—not precision timepieces. But beyond the sparkle of engagement rings and silver charms lies a rich horological legacy that helped shape the American watch industry.
A Legacy Begins
Founded in 1837 by Charles Lewis Tiffany and John B. Young, Tiffany & Co. began as a stationery and fancy goods; store in New York City. It quickly evolved into one of America’s most prestigious luxury retailers, gaining fame for its fine jewelry, sterling silver, and watches. By the mid-19th century, Tiffany had firmly entered the world of watchmaking. The brand’s influence grew as it became a key player in introducing Swiss luxury watches to the American market. In 1851, Tiffany became the first official U.S. retailer for Patek Philippe, establishing a partnership that endures to this day.
Timekeeping for a Growing Nation
Tiffany didn’t just sell watches—they also contributed to military and industrial timekeeping. The company produced robust, reliable timepieces for use in the field, helping establish a reputation for precision and durability that would follow them for decades. In 1853, the now-iconic Atlas Clock was unveiled above Tiffany’s store at 550 Broadway. The nine-foot bronze statue of Atlas bearing a clock became one of the first public clocks in New York City, helping citizens keep time long before smartphones and wristwatches. The Atlas Clock now resides above the flagship store at 727 Fifth Avenue, and inspired the elegant Atlas watch collection.
A Commitment to Haute Horlogerie
Tiffany’s ambitions weren’t limited to retail. In 1874, the brand opened a watchmaking factory in Geneva, Switzerland, marking a significant investment in haute horlogerie. There, Tiffany began developing its watch movements, crafting elegant pocket watches and precision chronometers
that rivaled Europe's best.
This move positioned Tiffany not only as a retailer but also as a manufacturer and innovator in watchmaking, at a time when few American brands had a presence in Swiss horology.
A Bridge Between Continents
While today Tiffany is best known for diamonds and engagement rings, its early contributions to watchmaking helped pave the way for luxury timepieces in the United States, well before names like Rolex or Omega became household brands.
By acting as a bridge between Europe and America, Tiffany introduced generations of
Americans to Swiss craftsmanship and refined timekeeping. Even now, the Tiffany name on a watch dial—whether standalone or cosigned with Patek Philippe—is a symbol of enduring prestige and history.
